Creative Approaches to Direct Mail – Saving Money While Increasing Profits

There are a few creative approaches to direct mailing that people have incorporated into marketing strategies which have proven to be most successful. Direct mail marketing by itself is extremely cost effective when compared to other forms of marketing, and is also more affordable than a traditional letter campaign. With these added cost benefits built into direct mail marketing, one must look at creative approaches to get the biggest bang for their buck.

Below are a few creative ways to get attention without breaking the bank. The goal is to stand out from the crowd so that your messaging is at the forefront of your prospect or customer’s mind thereby motivating them to purchase from your company.

Size and Shape – A neat way of having a standout postcard can be die-cutting. Shape your postcard into something that stands out. What few people know about mailing is that you can actually mail just about any shape. Mailing a shape that is unique to your business gets instant attention thereby getting return dollars back into your pocket. Tip: To save money on die cutting, ask your printer if they have any leftover shapes from past jobs, which you can use. This will save them the hassle of creating a unique shape, and save you money by already having something pre-made.

Simplistic Design – Try and save money by having colors on the front, but black and white on the back. This will save money in the long run, while also letting you develop a sleek design.

Extra thick Paper – Consider extra thick paper that can withhold rough handling. This will ensure that the postcard is a presentable extension of you and your brand by the time it reaches its destination. And will develop into something that your customer will be willing to read.

Use your printer – Many times printers will have a direct mail service available for you to use. This will usually be much more affordable and sometimes might even have packaged discounts allowing you to save if you both print and mail with them. So simply keep your ear to the ground and be on the lookout for any promotions underway.

In conclusion, the best way to save money while also being creative is to look at the benefit of each component. A die-cut might be slightly more expensive, but offset that by choosing a black and white design for the back. Just be sure that your creative expenditures are justified by your return on attention grabbing tactics.

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