Article direct marketing is one of the most simple and most effective marketing strategies that you could hope to employ in your effort to increase your foothold on the Internet marketplace. If handled correctly, this form of direct marketing will not even cost you a thing. Imagine that – an effective ‘advertising’ tool that you can begin using immediately for free! It hardly seems possible but it is in fact a reality.
Your article marketing strategy can be as easy to set up as simply starting an opt in e-mail list and allowing your web site viewers to subscribe to a newsletter type program with content that will be of interest to your target audience and potential customers. It need not be any more involved or any more complicated than that.
The key when setting up your article direct marketing strategy is to ensure that all content that is sent out is reused on the recipient’s websites and linked back to your own web site. That involves making sure that all content you send is original, current and note worthy. If your articles are informative but boring it is unlikely that anyone will want to include it on their own site so keep your content fresh, entertaining and appealing to your target audience.
One final note: don’t use each and every e-mail as an opportunity to sell a product or a service. Instead, allow your e-mail marketing content to sell your target audience on you and your products and services will sell themselves.
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 45-page Report: